Welcome to radioadvertising.org.uk. We hope you find the site useful as a resource for information on radio advertising. The advice is mainly aimed at people who are considering adding radio to their media mix. Hopefully there will be some information here you will find useful. Under "services" you will find some of the professional services radioadvertising.org.uk can offer.

Radio Advertising is a very different kind of advertising to press, print, internet or even television advertising. Used properly it can be extremely powerful and effective. Unfortunately many advertisers don't use it properly, preferring to cram their commercials will irrelevant details or information that the consumer doesn't want to hear, or need to hear. If you want to know how to create effective radio advertising that gets a response just remember this simple mantra "Tell people what you want them to do and give them a good reason to do it." Effective advertising does just that. That's the every day, workhorse radio advertising. Truly great radio advertising does that plus it does it in a new or exciting way, it takes the brief and out of the brief comes a simple idea, a simple idea that stands out. Every writer strives for this.

Our Mission

Company Profile

Radioadvertising.org.uk is run by Simon Rushton. Simon is an experienced Radio Advertising Copywriter. For 14 years Simon has been writing and producing radio commercials for clients around the country and abroad. His work has won National and International advertising awards. Simon also worked for the GWR Group as Group Creative Special Projects Manager, coaching new writers and helping to grow new and existing clients. Simon is also a Judge in the UK Vox Radio Advertising Awards. For more details you can take a look at Simon's Personal Profile.

Simon works with other freelance producers, writers, trainers and consultants to offer a number of services.

Copywriting Services

E-mail or Fax your brief and we can create and radio advertising campaign.

Production Services

Working with Radio Stations and Independent Producers to produce professional standard radio commercials.

Training and Consultancy

Seminars, workshops and on site training..

The Script Doctor

The Script Doctor can help if you've had a script written or you have written a script yourself. Is it OK or does it need treatment?

The Creative Clinics

Your Clients get an extra special treatment. More than just a brief take. Help get those clients who are spending a lot of money in press and TV but not on your radio station

 

Contact Information

Telephone

07050 260 619

FAX

0871 433 8816

Electronic mail

General Information: info@radioadvertising.org.uk

Webmaster: webmaster@radioadvertising.org.uk